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IPO Consulting

Why is submarket research necessary before your company going public?

China has very strict review procedures in place for taking a company public. China Securities Regulatory Commission, as the responsible government agency, shows great concern for the growth and future prospects, innovation and competitiveness of the candidate company. Therefore, to ensure safe passage and receive the required majority vote in the preliminary review and IPO approval meeting, it is imperative that the company produces a professional, objective and above all, persuasive IPO application and prospectus. This is where submarket research is indispensable.

Market Avenue's submarket research can offer:

-- In-depth global industry overview and trend forecast based on field research and specialists' opinions.
-- Comparative study of industrial chains of major countries; evaluation and comparison of performance, strategies and competitiveness analysis of the world's leading companies.
-- Overview and analysis of Chinese industries, related government policies, market factors, technological level and future prospects.
-- Market landscape through comparing the performance, market share and competiveness of major companies.
-- An emphasis on the advantage and future prospects of IPO candidates from multiple angles.

Our advantages: Objective Analysis, Strong Outreach and Pinpoint Accuracy

-- The China Securities Regulatory Commission (CSRC) has very strict review procedures about IPO companies. It requires objective statistics from related IPO materials. Most consulting companies only can collect and sort out open information and statistics, whereas Market Avenue has strong field research capability. -- Objective Analysis
-- We can obtain data from the Chinese National Bureau of Statistics, Chinese General Administration of Customs, Chinese Ministry of Commerce, and countless industry sources. Our key alliances provide us access to nearly 20,000 specialists from 150 different industries, which allows us to receive expert analysis and detailed information straight from those in the know. We can, in turn, pass this knowledge on to our customers. -- Strong Outreach
-- All statistics, both primary and secondary will be strictly cross-validated. -- Pinpoint Accuracy

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